And........Action! Producers need their IP Experts before every take.

Workshop : Final Destinations: U.S., via Madrid, Geneva   Lynne Beresford, Commissioner for Trademarks – United States Patent and Trademark Office Marie-Paule Rizo, Head, Legal and Inter-Office Support Unit, WIPO   AGM   President's Report   Action     Welcome by   Isabelle Leroux, Chair of the Organizing Committee, Bird & Bird, FR Benoît Battistelli, Director General, l’Institut national de la propriété industrielle (INPI), FR Mireia Curell, President of ECTA, IP Attorney, Curell Suňol, ES    The individuals behind the production process   Chair: Mireia Curell, President of ECTA, IP Attorney, Curell Suňol, ES The session will take the format of an interview: Interviewers: Jean-Claude Combaldieu, Past-President of OHIM, ECTA Member of Honour, FR Richard Gilbey, Lawyer, Gilbey de Haas, FR Keith Hodkinson, IP Attorney, Marks & Clerk, UK Interviewees: The script writer: The Commission Overview of the legislative process at the Commission, the Council and the Parliament Erik Nooteboom, European Commission - Head of the Industrial Property Unit, BE The actor: WIPO Overview of WIPO’s work on Trade Marks and Designs. Ernesto Rubio, Assistant Director General of WIPO, CH The distributor: OHIM What does the future hold? Further improvements to the CTM and RCD systems. Wubbo de Boer, President of OHIM, ES    The production Chair: Leopold von Gerlach, Chairman of the ECTA Design Committee, Lawyer, Lovells, DE   Design Protection throughout Europe Erling Borcher, Lawyer, Kromann Reumert, DK   Design Protection in the luxury goods industry: Moradian Lesley, Vice-President and Senior Trademark Counsel, The Estee Lauder Companies Inc, USA   Design Protection – The US perspective: Louis Ederer, Lawyer, Arnold and Porter LLP, US   Summary and Comment Leopold von Gerlach, Chairman of the ECTA Design Committee, Lawyer, Lovells, DE     Domain names, corporate, commercial names: a comparative study Richard Wessman, Professor, Stockholm University, (SE)   The branding issues   Chair: Sylvie Mandel, President of the 12th Chamber, Section 1 of the Versailles Court of Appeal, FR   The value of IP rights Raúl Bercovitz, Lawyer, Estudio Jurídico Alberto Bercovitz, ES José Monteiro, Senior Legal Director, L ’Oréal, FR Chair: Martín Michaus, President of ASIPI, Lawyer, Basham, Ringe y Correa, MX   Comparative advertising Joanna Piotrowska, Nestlē Regional IP Advisor, PL   Product placement Irene Braam, Director Government Affairs, Bertelsmann AG, BE   Counterfeiting   Chair: Fabio Angelini, Lawyer, Intel, IT   Source – China? Joe Simone, Lawyer and Partner of the Hong Kong Baker & MacKenzie, HK   Points of entry - customs: The Montex decision and its implications Erwan Guilmin, Head of Legal and Contentious Department, French Customs Authorities, FR   The Contentious strategies   Chair: Laurence Julien-Raes, President of APRAM, IP Attorney, Santarelli, FR   Appeals against decisions of the CFI - recent Case Law of the ECJ Alexander von Mühlendahl, Lawyer, Bardehle, Pagenberg, Dost, Altenburg, Geissler, Munich, DE Links to full decisions as cited, provided by   European Case Law: Unfair Competition, Parasitic Trading, Parody Giuseppe Bertoli, Réferendaire at the Court of First Instance of the European Communities, LU   Chair: Simon Reeves, ECTA Vice-President, AstraZeneca, UK   Creation of a personal brand Alexis Ewbank, Lawyer, Ewbank – De Soete, BE Maurice Watkins, Senior Partner of Brabners Chaffe Street LLP, Solicitors, and Director of Manchester United Football Club Limited, UK