Producers need their IP Experts before every take.
Workshop : Final Destinations: U.S., via Madrid, Geneva
Commissioner for Trademarks – United States Patent and Trademark Office
Head, Legal and Inter-Office Support Unit, WIPO
AGM
Action
Welcome by
The individuals behind the production process
Chair:
Mireia Curell, President of ECTA, IP Attorney, Curell Suňol, ES
The session will take the format of an interview:
Interviewers:
Interviewees:
The script writer: The Commission
The actor: WIPO
The distributor: OHIM
The production
Chair:
Leopold von Gerlach, Chairman of the ECTA Design Committee, Lawyer, Lovells, DE
Erling Borcher, Lawyer, Kromann Reumert, DK
Moradian Lesley, Vice-President and Senior Trademark Counsel, The Estee Lauder Companies Inc, USA
Louis Ederer, Lawyer, Arnold and Porter LLP, US
Richard Wessman, Professor, Stockholm University, (SE)
Chair:
Martín Michaus, President of ASIPI, Lawyer, Basham, Ringe y Correa, MX
Comparative advertising
Joanna Piotrowska, Nestlē Regional IP Advisor, PL
Product placement
Irene Braam, Director Government Affairs, Bertelsmann AG, BE
Counterfeiting
Chair:
Fabio Angelini, Lawyer, Intel, IT
Source – China?
Joe Simone, Lawyer and Partner of the Hong Kong Baker & MacKenzie, HK
Points of entry - customs: The Montex decision and its implications
Erwan Guilmin, Head of Legal and Contentious Department, French Customs Authorities, FR
The Contentious strategies
Chair:
Laurence Julien-Raes, President of APRAM, IP Attorney, Santarelli, FR
Appeals against decisions of the CFI - recent Case Law of the ECJ
Alexander von Mühlendahl, Lawyer, Bardehle, Pagenberg, Dost, Altenburg, Geissler, Munich, DE
Links to full decisions as cited, provided by darts-ip
European Case Law: Unfair Competition, Parasitic Trading, Parody
Giuseppe Bertoli, Réferendaire at the Court of First Instance of the European Communities, LU
Chair:
Simon Reeves, ECTA Vice-President, AstraZeneca, UK
Creation of a personal brand